Brand Guide
Guidelines for representing cloudbook in external media, partnerships, and community content.
Identity
cloudbook is a free virtual sports prediction tracker. Users bet virtual cash on real games with real odds, building a verifiable track record. Reputation is the product — not money.
Logo
Always use the full lockup (icon + wordmark) when space allows.
On dark backgrounds, use the dark variant. On light backgrounds, use the light variant. Never stretch, rotate, or recolor.
Minimum clear space: the height of the cloud icon on all sides.
Colors
Brand Gradient
linear-gradient(145deg, #a855f7, #ec4899)
Primary
Semantic
Surfaces (dark mode)
Typography
Voice & Tone
Confident, competitive, slightly irreverent. cloudbook takes sports seriously but doesn't take itself too seriously. Use direct, active language. Emphasize reputation over money. Keep it concise.
Do
- “Prove it,” “Build your record,” “See where you rank”
- Emphasize reputation over money
- Lean into competition
Don't
- Gambling language (“win big,” “cash out”)
- Promise financial outcomes
- Be corporate or stiff
Assets
Download logo and lockup files for use in press, partnerships, and community content.
